ICT Startup Programme

About Course
Starting and growing a business in the ICT space comes with unique challenges and opportunities. This self-driven learning course is designed for aspiring and early-stage entrepreneurs in South Africa who want to build sustainable, innovative startups. Through 8+ engaging modules, participants will explore real-world case studies, practical tools, and expert insights, all tailored to the local landscape. With interactive videos and hands-on exercises, this course empowers entrepreneurs to think strategically, solve real problems, and build businesses with impact—all at their own pace.
Course Content
Introduction
Welcome to the Self-Driven Learning Course for Startup Entrepreneurs in ICT!
If you have a vision for your tech-driven business but need the right knowledge and tools to bring it to life, you've come to the right place. This course is built to guide, inspire, and equip you with the skills needed to navigate South Africa’s ICT industry with confidence.
Over the course modules, you’ll dive into: ✔ Essential startup principles—from idea validation to scaling your venture ✔ Real-world case studies from South African and global entrepreneurs ✔ Hands-on strategies for securing funding, building a strong team, and driving innovation ✔ Interactive videos & practical exercises to solidify your learning
You’ll explore topics on your own schedule, unlocking insightful lessons that will help you transform challenges into opportunities. By the end, you’ll be well on your way to building a thriving ICT startup—equipped with actionable knowledge, practical tools, and the mindset of a bold entrepreneur.
Let’s dive in—your journey starts now! 🚀
Entrepreneurial Mindset
The Entrepreneurial Mindset Unit Standard is designed for Entrepreneurs in the start-up phase of their business and aimed at giving the learners a fundamental understanding of the importance of innovation in business success. The learner will gain knowledge of methods to enhance their entrepreneurial profile.
By the end of this module, learners would be able to:
- Identify the characteristics of an Entrepreneur
- Unpack the reasons for becoming an entrepreneur.
- Describe the Entrepreneurship life-cycle
- Identify the significance of entrepreneurship in the economy and society
- Explain the business idea generation process (opportunities)
- Screen business ideas against a set criteria
- List strengths, weaknesses and opportunities
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Entrepreneurship
00:00 -
Module 1, Question 1
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The Entrepreneurial Process
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Module 1, Question 2
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The role of entrepreneurship in the economy
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Module 1, Question 3
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Business structures and compliance
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Module 1, Question 4
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Business start up process
00:00 -
Module 1, Question 5
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Business opportunity & feasibility
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Module 1, Question 6
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Entrepreneurial Mindset
00:00 -
Module1, Question 7
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Entrepreneurial skills and abilities
00:00 -
Module 1, Question 8
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The Entrepreneur, manager & the technician
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Module 1, Question 9
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Ethics & Values
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Module 1, Question 10
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Generating income & cash flow
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Strengths & weaknesses
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SWOT Analysis
Feasibility Study
By the end of this module, participants will be able to:
Identify with the reasons for, and value of a feasibility study in their business,
review their original business idea,
recognize and understand the steps of a feasibility study,
construct a feasibility study, with all it’s aspects, relevant to their business idea,
make a “GO/NO GO” decision concerning their business idea.
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Module 2, Question 1
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Why is a Feasibility Study important?
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Validating your business idea
00:00 -
How to conduct a Feasibility Study
00:00 -
Step 1 – Preliminary analysis
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Step 2 – How to make money from your business idea?
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Step 3 – Market Survey & Research
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Step 4 – Organization and operations
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Step 5 – Expected incomes and calculated expenses
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Step 6 – Step 6 – Review & analyze data: Go/No-go decision
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Best practice for feasibility studies
00:00 -
Your BASIC FEASIBILITY STUDY
Online Presence
This module is designed as an introduction to ONLINE PRESENCE, for small businesses, and does not require a big budget as the tutorials use FREE tools, saving on marketing cost.
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Introduction
00:00 -
Creating a simple Business logo – Part 1
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Creating a simple Business logo – Part 2
00:00 -
Creating a Facebook page for your Business
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Setting up a LinkedIn page
00:00 -
Starting a basic business website
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Designing marketing material for your business
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Module 3, Question 1